To be honest, until 10pm last night I did not know what I was going to write about for today. I have tons of ideas but some still need photos taken or more content behind them before I’m ready to share. So I did what I usually do when I’m feeling uninspired. Scrolled through Instagram of course! And then after checking my feed and a couple of some other feeds, it dawned on me. Instagram aesthetics!
I recently implemented this on my Instagram so I am by no means an expert! On a personal level, there is really no need for an aesthetic in my opinion. I obviously follow my friends or people I have met along the way, regardless of their Instagram feed. But from the point of view of marketing a brand, an overall theme is very important! My blog feed always seemed like it was lacking something. I was using high-quality images, artsy angles, and in general have mostly fashion content. But my feed didn’t feel cohesive or truly representative of me. I spent lots of time researching branding an Instagram ((yes, that’s a thing haha)) and found that there are many ways to create a feed that’s aesthetically pleasing. Some options include same angle, featured color, same filter, or overarching theme. I decided on same filter because I know my style and color will change with the season, and although I have a fashion theme that proved to be too broad a topic to base my aesthetic on. The hard part was finding a filter to fit my brand and that wouldn’t take away from the true quality of my pictures. I downloaded VSCO cam ((free in the app store)) after hearing good reviews from other bloggers, and browsed some of their options. Then downloaded a couple of their free filter options and fell IN LOVE with HB1 & HB2! They don’t really look like filters, but more so enhancements of my photos ((high color saturation, brightness, and sharpness)). As a brand, I want to share content with high integrity and not give you a skewed ((or filtered)) view of the clothing and what not I’m sharing. And I finally found the perfect fit for me! Now when someone visits my page I feel like they get a sense of fashion with a classic and girly touch. Which I hope describes me and my style.
As I mentioned before there are many ways to create an aesthetic. Below are my favorites in color, theme, and angle. All of the ladies behind these accounts are great friends ((and one is my sister!)) so if you love their feeds as much as I do, give them a follow! I promise you will not regret it!
Thanks for stopping by and I hope today’s post was informative! Or at least fun to look at! 😉